Prada Linea Rossa Eyewear Spring/Summer 2020 advertising campaign

The essential bond between the power of nature and the world of sailing is at the core
of the new Prada Linea Rossa Eyewear Spring/Summer 2020 advertising campaign in
collaboration with the new generation sailors of the Luna Rossa Prada Pirelli team.
Merging contemporary aesthetics and technological excellence, the new Prada Linea
Rossa Impavid eyewear collection offers two active models.
The first sunglasses model (SPS03V) features a wide wraparound front, its geometric
patterns outline the frame profiles thus creating a dynamic and three-dimensional
effect. In the second sunglasses model (SPS05V) the ultra-light frame matches the
sporty aesthetics of its wraparound front with the bold design of its temples. The
rubberised finish, applied to the inner part of the temples, guarantees resistance and
fitting comfort for high performance in different weather conditions.

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