Prada Hideaway A pop up designed by Martino Gamper for Prada Harrods, London, 4 – 28 September 2020
Prada Hideaway is a site-specific pop up for Prada at Harrods, London, conceived by renowned designer Martino Gamper. Using vertical and horizontal lines, the bespoke furniture defines and divides the space covering 90 square meters. Wooden patterns fold across the walls to become wooden landscapes with both intimate spaces and openings with views.
Harrods storefront window displays have the texture of a wooden environment – a fragmented tree. Black and white cyclic moving images of branches, wood grain and growth rings contrast with the soft natural tones and tapered edges of the oblique shelves. This play between the foreground frame and backdrop creates interior movement and unusual perspectives highlighting a timeless, natural beauty.
The products’ offer reflect the idea of simplicity, the return to the quintessential quality and beauty of natural materials: it includes women’s ready to wear, bags, accessories and footwear, with a focus on a special selection of shearling jackets in neutral tones as well as a variety of garments made of the finest cashmere with special hand-made treatments.
Concept images and video is a collaboration with Kajsa Ståhl from ÅBÄKE.