Le White 1921 in Saint-Tropez, operated by LVMH Hotel Management, hosts ToShare, a new café-restaurant concept by chef Jean Imbert and Pharrell Williams
After teaming up to inaugurate their restaurant in Miami, French chef Jean Imbert and American recording artist Pharrell Williams launched an exciting new café-restaurant concept last June 25 at the White 1921 hotel in Saint-Tropez, operated by LVMH Hotel Management. Named “ToShare”, the establishment offers mostly vegetarian cuisine, featuring both classic and audaciously creative dishes with Asian and Mediterranean inspiration.
After opening their Swan restaurant in Miami in 2018, producer and recording artist Pharrell Williams and chef Jean Imbert have teamed up again. On June 25 the two friends inaugurated a café-restaurant under the pines on the celebrated Place des Lices in Saint-Tropez. “This is a project that we created with Pharrell last winter around sharing and mixing our favorite street food dishes and exceptional products from the region,” said Jean Imbert, who trained at the Institut Bocuse in Lyon and has worked in the kitchens of celebrated chefs including Michel Rostang, Antoine Westerman and Marc Meneau.
Jean Imbert’s culinary creations gained public prominence when he won the 2012 edition of the “Top Chef” show. The originality and generosity of his dishes have made him a favorite of stars such as Beyoncé, Jay-Z and Justin Timberlake, along with a new generation of food lovers. In Saint-Tropez, the 38-year-old chef proposes a mostly vegetarian menu featuring seasonal organic and locally sourced products.
Mediterranean and Asian influences dominate the menu, from melon with sweet peppers and crunchy pita bread to a Vietnamese veal-base banh mi sandwich. The kitchen at ToShare is helmed by executive chef Diego Alary, another “Top Chef” competitor from the 2020 season.
Pharrell Williams, whose song “Happy” became a global hit, contributed to the art direction for the interior architecture and design, creating a sleek look with a relaxed vibe, including personal touches such as a solar yellow glazed lava stone bar and terrazzo tables in the garden.
This innovative project is also engaged in its vision of consumption. The “ToShare” takeaway menu is available in 100% recyclable packaging.
The café-restaurant is open seven days a week from 10 am to 11 pm. for more information visit toshare.fr.