The RealReal x Gucci Promotes Circularity Fashion
The RealReal and Gucci team up to promote circularity for luxury fashion in an online shop featuring a curated selection of pre-loved Gucci pieces designed by Alessandro Michele until the end of 2020. The inherent longevity of luxury products supports a circular economy and, by joining forces with The RealReal, Gucci is promoting this avenue to extend the life of its products even further.
Shining a spotlight on the sustainability benefits of recirculating fashion, the partnership compliments Gucci’s vision for circularity. The resale market extends the life cycle of already produced and purchased items, so they avoid being landfilled, while resources initially used to create the product—like water, and raw materials—are not wasted, reducing the impact on the environment.
For every person purchasing Gucci globally or consigning Gucci in the U.S. in the shop-in-shop, platform or store, the companies will plant a tree through non-profit One Tree Planted.
A series of images to celebrate The RealReal x Gucci features eco-enthusiasts shown swinging from a tree as a nod to circularity. Wearing Gucci pieces from the store—designed by Alessandro Michele—they spoke to Gucci Equilibrium about what circular fashion means to them.
Discover more about consigning or buying pre-loved Gucci pieces at therealreal.com/Gucci.