“A Vote Is A Voice. A Voice Is Power:” Sony Music Launches New Artist-Supported Voting Campaign

The initiative features Sony musicians encouraging eligible U.S. voters to make their voice heard in the 2020 Presidential Election

Sony Music launched the “Your Voice, Your Power, Your Vote” bipartisan voting initiative to encourage civic participation. Until Nov. 3, the campaign will roll out a series of short films and PSAs in English and Spanish featuring artists from their star-studded roster.

“A vote is a voice. A voice is power. A voice not spoken cannot be heard,” the artists say collectively in the clip, featuring P!NKShakiraDJ KhaledPharrell WilliamsVic MensaChole X HalleMeghan TrainorJennifer HudsonCamila CabelloG-Eazywill.i.am and others.

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Mensa also shared his motivation for voting in a new Pitchfork feature that also included words from David Byrne of Talking HeadsBillie EilishMargo PriceChuck D of Public Enemy and 28 other artists.

“[Activist/scholar] Angela Davis stated that this election is less about putting a candidate in the White House who shares our ideals or can be trusted to lead us in the right direction, because that individual doesn’t exist. Our motive here must be to elect the ticket with which we have the most potential to pressure an anti-racist agenda into legislation,” Mensa wrote.

Learn more about Sony Music’s voting campaign at knowyourworth.community, where you can check your registration and more.

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By ANA MONROY YGLESIAS, GRAMMYS

PHOTO: TERRY WYATT/GETTY IMAGES

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