Stand Up Against Street Harassment by L’oreal Paris with NGO Hollaback!

Self-worth, first.

Stand Up is a training program designed to help prevent street harassment and build safe, inclusive spaces for all, powered by L’Oréal Paris in partnership with the NGO Hollaback!

A Strong Partnership to train 1,000,000 people

When we see someone fall, or drop something in public, we instinctively help out. Why don’t we have the same reaction when we see someone being sexually harassed? We see it happen, but uncomfortably look away. We feel the urge to speak up, but stay cautiously silent. We all want to do something about it, but don’t know what. Or worse, we end up thinking it’s “not a big deal.” Not knowing what constitutes street harassment and what to do, limits our ability to take action, chipping away at the self-worth of men and women who suffer from street harassment.

L’Oréal Paris and the NGO Hollaback! have therefore joined forces to protect the self-worth of women and men, creating a set of proven tools to help people safely intervene when they are a victim or witness to harassment in public spaces.

The goal of the Stand Up program is to train 1,000,000 people to become Upstanders and ultimately build a culture where street harassment is seen as unacceptable behaviour.

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